status
Completed
client
Confidential
design & development
Cecilia Lau
This project demonstrates how collected images can serve as a powerful data source for creative and strategic insights, as an alternative to web scraping. A dataset of 3,000 posters was processed to extract color palettes, typography, and themes, clustering them into meaningful groups. The 30-hour process unlocked alternative data sources for marketing research, enabling trend analysis and creative strategy benchmarking.
Bulk Image Analysis
Marketing Research
Data Analysis
Creative Strategy